i-Mint
- An Innovative Coalition Loyalty and Consumer Rewards Program in India
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG238
Case Length : 14 Pages
Period : 2006-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Loyalty Solutions and Research Limited, ICICI Venture
Industry : Retailing
Countries : India
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Excerpts
Customer Loyalty Programs In India
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Since the early 2000s, India had been witnessing a wave of
consumerism. According to economists, the reasons for this lay in the high
economic growth reported by the country, increased literacy, rising disposable
incomes for a large middle class segment of the population, rising brand
consciousness, exposure to the global marketplace, and mushrooming of organized
retail formats like hypermarkets, supermarkets, specialty stores, etc.
This
retail boom had fueled the evolution of customer loyalty programs in the
country. The customer loyalty program was first introduced in India by British
Airways when it launched the Executive Club frequent-flyer program in the year
1995...
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The I-Mint Card
The i-mint brand was designed by LSRL with the aim of enriching customer experience through loyalty and rewards programs. LSRL was involved in the business of conceptualizing, designing, developing, and promoting consumer loyalty programs that spanned geographies, payment modes, and business sectors. LSRL was a company funded by ICICI Venture...
Benefits Of I-Mint Program
Shopping: Customers could earn points while shopping in any participating outlet as this membership was valid across all the enrolled merchant outlets. Accumulated points could be redeemed against an extensive reward catalog with over 300 rewards and a variety of gifts offered by the partners themselves as well as from other merchants across various categories and at all point levels. ...
Excerpts Contd...
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